Love Marlow's Take on the Styles Coming to Your Closet
Fashion Trends We Saw at Market (And How We're Making Them Wearable)
One of our favorite parts of owning Love Marlow is getting a first look at what's coming next in fashion.
Recently, we traveled to market to discover upcoming styles, new silhouettes, fresh colors, and trends that will be making their way into closets for 2024.
But here's the thing about trends:
Not every runway trend works for everyday life.
At Love Marlow, we believe fashion should be fun, flattering, and wearable. We take the trends we love and curate them into pieces designed for real women, real bodies, and real lifestyles.
As a locally owned plus size boutique in Sioux Falls, we specialize in stylish mid and plus size clothing in sizes 8–28 that helps women feel confident while expressing their personal style.
Here are the 2024 fashion trends we're excited to bring into your wardrobe.
1. Dresses Are Taking Center Stage
Dresses continue to be one of our favorite wardrobe staples.
From flowy maxi dresses to everyday midi styles, dresses make getting dressed effortless while still looking polished.
Whether you're heading to brunch, vacation, a wedding, or simply want an easy everyday outfit, the right dress can do it all.
Not sure about wearing dresses?
Our favorite styling tip:
Add comfortable slip shorts or shapewear underneath for extra confidence and comfort.
Because the best outfit is the one you actually feel good wearing.
2. Matching Sets for Effortless Style
Matching sets are having a major moment, and we understand why.
They're the ultimate "looks put together with minimal effort" outfit.
Wear them together for a complete look or mix and match the pieces separately to create even more outfit options.
Why we love matching sets:
✔ Easy styling
✔ Comfortable fits
✔ Travel-friendly
✔ Multiple outfit combinations
They're perfect for busy mornings when you want to look polished without spending extra time getting dressed.
3. Bold Patterns & Statement Prints
2024 is bringing more personality back into wardrobes.
While timeless neutrals will always have a place, we're seeing more customers embrace prints and patterns that add confidence and fun.
One trend we're loving?
Animal prints, especially cheetah.
The key to wearing bold prints is balance. Pair statement pieces with simple basics to create an outfit that feels stylish but still wearable.
Shop our New Arrivals.
4. Flowy Fabrics & Relaxed Silhouettes
Comfort continues to be a major fashion priority.
Flowy fabrics, relaxed fits, and movement-friendly styles are perfect for women who want clothing that feels as good as it looks.
Look for:
- Flowy blouses
- Wide-leg pants
- Relaxed dresses
- Lightweight layers
These pieces create beautiful silhouettes without sacrificing comfort.
5. Bright Colors & Barbie-Inspired Style
2024 fashion is bringing the fun back.
Bright colors and cheerful shades are everywhere, giving wardrobes a fresh and energetic update.
You don't have to wear head-to-toe color to embrace the trend.
Try adding:
- A colorful top
- A bold accessory
- A bright cardigan
- A statement dress
A little color can completely change how an outfit feels.
6. Comfortable Denim That Fits Real Life
Denim will always be a wardrobe essential.
But the focus is shifting toward jeans that offer comfort, stretch, and movement.
At Love Marlow, our customers love brands like Judy Blue because they combine trendy styles with the comfort women actually want.
From everyday jeans to denim shorts and cropped styles, the right denim can become the foundation of countless outfits.
7. Elevated Basics
One trend we always believe in?
Closet staples that work harder.
Pieces like:
- Perfect-fitting tees
- Neutral tanks
- Classic denim
- Lightweight layers
create the foundation for endless outfits.
The secret to great style isn't always having more clothing.
It's having the right pieces.
8. Statement Accessories
Accessories are an easy way to refresh your wardrobe without replacing everything.
We're loving:
- Statement jewelry
- Sunglasses
- Belts
- Handbags
- Hair accessories
The right accessory can completely transform a simple outfit.
9. Comfortable Travel Fashion
Fashion is becoming more versatile than ever.
Women want pieces that work for:
- Airport days
- Road trips
- Vacation dinners
- Running errands
- Everyday life
Comfortable matching sets, soft fabrics, and easy layers are wardrobe MVPs.
10. More Inclusive Denim Sizing
One of the trends we're most excited about isn't just about style, it's about accessibility.
More brands are expanding sizing, creating more options for women who have historically struggled to find comfortable, fashionable denim.
At Love Marlow, we're proud to offer styles designed for women sizes 8–28, including customer favorites like Judy Blue denim.
Everyone deserves jeans that fit well and make them feel amazing.
Shop the Trends at Love Marlow
At Love Marlow, we don't just follow trends, we curate the ones we believe belong in your closet.
Every piece we choose is selected with real women in mind:
✔ Comfortable fits
✔ Fashion-forward styles
✔ Inclusive sizing
✔ Pieces you'll actually wear
Whether you're shopping for everyday outfits, vacation looks, workwear, or something special, we're here to help you find styles that make you feel confident.
Visit our Sioux Falls boutique or shop online to discover the trends we're loving.