Privacy policy
Last updated: December 10, 2025
This Privacy Policy describes how Love Marlow (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, sign up for SMS/text messaging, or make a purchase from shoplovemarlow.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, SMS subscriber, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the uses set out below, we may use the information we collect to communicate with you, provide the Services, comply with applicable legal obligations, enforce terms, and protect our rights and the rights of others.
What Personal Information We Collect
Information We Collect Directly from You
Information you submit to us through our Services may include:
- Basic contact details (name, address, phone number, email)
- Order information (billing/shipping details, payment confirmation)
- Account information (username, password, security questions)
- Shopping activity (items viewed, cart activity, wishlist)
- Customer support interactions
- SMS/Text Messaging Information, including:
- Your mobile phone number
- Message delivery and interaction data
- Consent records (how and when you opted in)
- Communications sent/received
- SMS engagement analytics are used to personalize messages
Some features of the Services may require you to provide certain information. You may elect not to do so, but this may limit your ability to use certain features.
Information We Collect Through Cookies
We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
In addition to the original language, we have added:
- SMS platform partners (such as Shopify, Klaviyo, Attentive, Postscript, or similar providers) may provide us with SMS engagement analytics, opt-in data, delivery confirmations, or unsubscribe confirmations.
Any information obtained from third parties is treated per this Privacy Policy.
How We Use Your Personal Information
Providing Products and Services
We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to you account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.
Marketing and Advertising
In addition to email, postal mail, and online ads, this includes:
- Sending recurring automated SMS/text messages, such as:
- Marketing promotions
- Personalized recommendations
- Abandoned cart alerts
- Order updates
These messages are only sent if you voluntarily opt in. Consent to receive SMS messages is not a condition of purchase.
Security and Fraud Prevention
We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access credentials with anyone. If you believe your account has been compromised, please contact us immediately.
Communicating with You
Includes responding to SMS replies such as HELP or STOP and processing unsubscribe requests.
Cookies
Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.
How We Disclose Personal Information
In addition to the original list, the updated disclosure includes:
- SMS service providers who send text messages and support our SMS program. These providers process SMS data (such as your phone number, message activity, and opt-in/opt-out events) solely to deliver and manage SMS communications on our behalf.
We do not sell SMS phone numbers.
User Generated Content
The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.
We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.
Third Party Websites and Links
Our Site may provide links to third-party websites or other online platforms. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Retention now explicitly includes:
- Phone numbers collected for SMS marketing
- SMS message history and engagement data retained as required for compliance with telecommunications and consumer protection laws
Your Rights and Choices
All rights apply equally to SMS data, including:
- Right to delete your mobile number
- Right to access SMS-related data
- Right to opt out of sale/sharing (if applicable to SMS analytics)
- Right to restrict or withdraw consent
Opting out of SMS marketing does not affect transactional texts (e.g., order updates).
SMS Text Messaging (TCPA, CTIA, and State Law Compliance)
By opting in to Love Marlow SMS marketing, you agree to receive recurring automated promotional and personalized marketing text messages at the mobile number you provided. These may include promotions, cart reminders, product updates, and other marketing content. Consent is not a condition of purchase.
- Message frequency varies.
- Message and data rates may apply.
- You may opt out at any time by replying STOP.
- For help, reply HELP.
- You may also revoke consent by contacting us using the details below.
- After opting out, you may receive a confirmation message.
Data Collected for SMS:
We may collect and store your mobile number, message interactions, opt-in/opt-out history, device information, delivery reports, and analytics used to personalize and monitor message performance.
Sharing of SMS Data:
We may share this data with vendors that provide SMS services (e.g., Shopify, Klaviyo, Attentive, Postscript). These partners may not use your information for their own purposes.
Your Rights:
You may exercise all rights in this Privacy Policy (access, delete, correct, portability, opt-out of sale/sharing) with respect to your SMS data.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Users
Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.
If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or wish to exercise your rights, please contact us at:
Phone: 605-306-5616
Email: info@shoplovemarlow.com
Address: 2400 S Marion RD, Sioux Falls, SD, 57106, United States