Small Business Saturday is more than a shopping day—it’s a celebration of heart, purpose, and the people behind local businesses.
For us at Love Marlow, your local mid and plus-size boutique in Sioux Falls, this day takes us right back to the beginning of our story and the reason we opened our doors in the first place.
The Moment That Changed Everything
We remember walking into boutiques hopeful and excited, just like any other shopper.
But instead of leaving with outfits that made us feel confident, we often left feeling the opposite.
We were either overlooked, quickly passed by, or told, kindly but clearly, that they didn’t carry our size. Sometimes we were offered “extended sizing,” but it still didn’t fit real curves.
And in those moments, something clicked.
No woman should have to wonder if she belongs in a store.
No woman should feel like an afterthought because of a number on a tag.
That experience became the foundation of everything we built.
Creating a Space Where Women Are Seen
Out of that frustration and a lot of hope, Love Marlow was born.
We dreamed of a boutique where women sizes 8–28 could walk in and feel immediately:
✨ Welcomed
✨ Understood
✨ Confident in their own skin
✨ Excited to shop again
A place where clothing is designed to fit your body—not the other way around.
A true mid and plus-size boutique in Sioux Falls where every woman feels like she belongs the moment she walks through the door.
Our Purpose: Fashion That Fits and Confidence That Lasts
At Love Marlow, our mission is simple:
We provide mid and plus-size clothing in sizes 8–28 that fits real bodies and supports real lives.
But our purpose goes beyond clothing.
We are here to create a shopping experience where women feel seen, supported, and styled with intention. A place where getting dressed becomes easier, not harder.
Whether you’re shopping in-store or online, we want you to feel like you’ve finally found a boutique that gets it.
That’s what sets us apart from other boutiques in Sioux Falls; we don’t just carry clothes. We build confidence.
Why Small Business Saturday Matters So Much
Small Business Saturday reminds us why we started—and who we’re here for.
It’s for the women who choose to shop small.
It’s for the customers who trust us with their style.
It’s for every person who believes local businesses matter.
You are the reason Love Marlow exists.
Every fitting room moment, every styling appointment, every “this actually fits me” reaction—that’s what fuels us.
Thank You for Being Part of Our Story
To every woman who walks through our doors, shops online, or supports us from afar, thank you.
Thank you for trusting us with your wardrobe.
Thank you for choosing small.
Thank you for being part of something built with you in mind.
We are endlessly grateful for this community of women who remind us daily why we do what we do.
Here’s to more confidence, more connection, and more moments where every woman feels beautiful exactly as she is.
Shop with Us
Explore our newest arrivals and curated collections designed for real bodies, real life, and real confidence.
Need more inspiration? Follow us @shoplovemarlow on all social platforms.