The Story Behind Love Marlow Boutique, Style & Community
We get a lot of questions at Love Marlow—but one rises to the top every single time:
“Who is Marlow?”
Our Sioux Falls boutique name sparks curiosity, and we love that. Because the answer is simple… and also deeply meaningful.
So buckle up—we’re sharing the story behind our plus size boutique name, what it represents, and why it matters so much to us.
First Things First: Marlow Isn’t a Person
Let’s clear this up right away.
Marlow is not a specific person.
Instead, Marlow represents a journey—one of transformation, growth, and becoming.
It symbolizes change, possibility, and the idea that we are all constantly evolving into new versions of ourselves.
That meaning is at the heart of everything we do at Love Marlow.
But to really understand it, we have to go back to where it all started.
Meet the Owners Behind Love Marlow
If you're new here, we’re Stacey and Leslie Malmgren—twin sisters and the owners of Love Marlow Boutique in Sioux Falls, South Dakota.
Yes, you’re seeing double.
And yes, we finish each other’s sentences more often than we’d like to admit.
Before Love Marlow existed, we worked in the bridal industry—and that experience changed everything for us.
Where It All Began: Bridal and the Spark of Something Bigger
Working with brides was magical.
There’s something incredibly special about helping someone step into a wedding dress for the first time. It’s emotional, powerful, and unforgettable.
We got to be part of those “this is the dress” moments—the kind many of us imagined growing up while playing dress-up with blankets, curtains, or anything that felt even a little bit magical.
But over time, we started thinking bigger.
Why should that feeling be reserved for one day?
Why not create a space where women could feel that same confidence and beauty in their everyday life?
That question became the foundation of Love Marlow.
We didn’t just want to open a boutique—we wanted to create a place where women feel seen, supported, and beautiful every time they get dressed.
A true plus size boutique in Sioux Falls where women can shop without hesitation, pressure, or feeling like they don’t belong.
Creating a Space for Everyday Confidence
Creating a Space for Everyday Confidence
From the beginning, our goal was simple:
Help women feel confident in what they wear—every single day.
At Love Marlow, we want every customer to feel comfortable walking through our doors and leaving feeling like her best self.
No judgment. No pressure. Just support, styling help, and clothes that actually fit real bodies.
That’s the heart of what makes us different from other boutiques in Sioux Falls.
The Meaning Behind the Name “Marlow”
When it came time to name our boutique, we wanted something that captured everything we were building—not just a store, but a message.
One day, the idea of “Marlow” came up, and everything clicked.
Marlow is often associated with driftwood.
And driftwood tells a powerful story.
The Story of Driftwood (and Why It Matters to Us)
Driftwood starts its life as something strong and full of potential—a tree rooted in the earth.
Over time, it grows, changes, weathers storms, and eventually parts of it are shaped by water, wind, and time.
What was once a standing tree becomes something transformed—smoothed, reshaped, and carried by experience.
It may no longer look like what it once was, but it is far from worthless.
In fact, driftwood is still beautiful.
Still useful.
Still part of something bigger.
Still becoming.
That idea deeply reflects how we see life—and how we see women.
We all go through seasons of change. We grow, shift, stretch, and evolve.
And sometimes, we forget that there is beauty in every stage—not just the polished or “perfect” ones.
Why Marlow Matters to Us—and to You
At Love Marlow, we believe clothing can be part of that transformation.
Not in a “change yourself” way—but in a “support who you already are” way.
The right outfit can shift your confidence. It can change how you carry yourself. It can remind you of your strength on days you forget it.
And sometimes, it can simply make life easier when you just need something that fits and feels good.
We’ve been honored to walk through life with so many of our customers—celebrating milestones, comforting hard seasons, and everything in between.
That connection is what fuels us every single day.
A Little Piece of Marlow in Our Store
If you ever visit our boutique at Lake Lorraine in Sioux Falls, you might notice touches of driftwood throughout the space.
Those details are intentional.
They’re a reminder of transformation, growth, and the beauty in becoming.
Because that’s what Love Marlow is really about.
So, Who Is Marlow?
Marlow is not one person.
Marlow is a journey.
Marlow is transformation.
Marlow is growth, change, and becoming.
And in a way…
Marlow is all of us.
You, your sister, your friend, your mom, the woman you just passed in the grocery aisle—we are all evolving in our own way.
If Love Marlow can be even a small part of that journey—helping you feel confident, seen, and beautiful—then we’ve done what we set out to do.
And we’re just getting started.
